“Pan Parag” needs no introduction since Pan Masala itself is recognized by the name of “Pan Parag” which is a flagship brand of our Group. The product “Pan Parag” was launched in the year 1973 by Late Shri M.M. Kothari, the founder of this Mega brand. It is a combination of Betel Nuts, Cardamom, Lime, Catechu and Natural perfumes.
The revolutionary product got unprecedented acceptance from the consumers and by mid 1980s when Mr. Deepak Kothari launched the product in smaller pouches instead of big tin packings, Pan Parag assumed the position of market leader.
Initial success got impetus with the untiring efforts, dynamism, marketing judgement and techo savviness of Shri Deepak Kothari, Managing Director. He may be rightly called the pioneer of bringing the Pan Masala to the household and within the reach of everybody. This was possible due to the innovative idea of sachet packaging of Pan Masala in addition to the tin packing in vouge.
“Pan Parag” was the first branded product in its cateogry and the marketing skills & innovative ideas created a huge customer base and the demand kept ever rising. Automation of the plant including import of sachet packaging machines were done to meet the demand in the year 1985.
Today in addition to our own production set-up, we have given franchise rights to many franchisees to manufacture and deliver the product in the market. Shri Mitesh Kothari (s/o. Shri Deepak Kothari), a post-graduate from Buckingham University, U.K. joined the Group & plays a vital role in the expansion of the activities of the Group by seizing the opporunitieis and entering into new businesses. He also cultivated the corporate culture within the organization.
Group expanded its business by launching Zarda, 7-Up Coconut Oil, Budget Detergent products and “Yes” Mineral Water, Real Estate development, International Trade, Manufacturing of precision equipments & Spares for Aviation, Oil exploration & wind energy sectors etc.