A visionary leader, Late Shri Mansukhbhai Kothari was respectfully known as Babuji. A father figure to many of his employees, Babuji had over five decades' worth of experience in the manufacturing and marketing of consumer products. Babuji played an instrumental role in establishing the Pan Parag Group and was the driving force behind its remarkable growth. To this day, his values and work ethic continue to guide and motivate the Pan Parag team.

An innovative problem-solver who was ahead of his time, Babuji first conceived the idea of a substitute for pan. His vision culminated in the launch of an exclusive pan masala that was branded as "Pan Parag", offering its consumers a refreshing twist on the traditional pan. The Pan Parag group came into being in August 1973.

As one of the first innovators in the field of pan masala, Babuji was a pioneer in the industry. His efforts and contributions to the organized and manufacturing sector was highly celebrated and recognized. Babuji was presented the National Award in 1987 by the then President of India.