Late Shri Mansukhbhai Kothari was respectfully known as Babuji. Babuji had over five decades' experience in the field of manufacturing and marketing of consumer products. He had been instrumental in establishing the Group and behind its unabated growth for more than three decades and continues to guide & motivate through his teachings.
He conceived an idea of presenting a substitute of "Pan", which through years of improvements culminated into the innovation of Pan Masala branded as "Pan Parag".. Implementation of this idea resulted in birth of Pan Parag Pan Masala on 18th August, 1973.
He is a patriarch of Pan Masala industry in the organised sector. He was honoured with National Award in 1987 by the then President of India.